Archive for the 'Brands + Marketing' Category

American Inventors Could Use Some Branding Help!

Friday, April 18th, 2008

If you are one of the mesmerized millions who have tuned into the hit reality show
American Inventor, you probably witnessed the importance of first impressions and
the power of branding. It only took seconds for the panel of judges to start
formulating opinions on the worth and merit of the inventions, often based on
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